Monday, January 21, 2019

Why is Samsung Launching the M Series ?

Samsung M Series

Samsung has distanced itself from the latest design changes which were first introduced with the launch of iPhone X and has till date continued to have the normal infinity display without any notches. However, Samsung is all set to the launch its new M series at the end of this month which will have the latest trending display style and an attractive price tag. But the question here is why Samsung has suddenly decided to launch such devices focusing the Indian market?

Samsung M Series as confirmed by its Indian VP will cost in the range of Rs 8000 to Rs 20000 with prices for Samsung M10 and Samsung M20 already leaked. The key point is that they are trying to get hold of a segment in the market which they have completely given up for the past few years.

If you go back 4 or 5 years it was Micromax which slowly took over the entry level smartphone segment and then when the Chinese companies entered the market, things totally changed. Xiaomi, Honor, Oppo, ViVo etc have totally taken over the sub Rs 25000 market cap. They have focused on bringing the latest design with great power and much importantly all packed in great value for money price tag. On the other hand Samsung still continues the classy but traditional design and specs which don't compete with the Chinese offerings.

Whether or not they are able to succeed and compel people to buy their smartphones in every available price segment is a thing to look out for but yes, the existing market leaders will surely have some headache with the arrival of Samsung M Series.

Check Out the Samsung M Series on Amazon India

It seems Samsung have finally realized that the market for high end premium phones is much less than that of the entry level phones and if they don't adapt they will be the only one to blame. With the M Series, Samsung is bringing dual and triple camera phones with 5000 mAh battery, fast charging, water drop notch design and a price tag which would help them grow.

The M series seems to be a desperate attempt from Samsung to get back into the highest selling market segment. They have already roped in famous YouTubers like Technical Guruji for promotions with launch day unboxing and giveaway in New Delhi which seems to be a very effective marketing strategy considering their tons of YouTube followers.

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